The hologram of Michael Jackson has already caused quite a stir, from fans and his peers calling it downright eerie to a lawsuit before the image even hit the stage.
The duplicate MJ is now at the center of a full on legal battle.
Prior to the hologram King of Pop's performance at the 2014 Billboard Music Awards, the company behind it, Pulse Evolution, was hit with a lawsuit from Hologram USA, who is responsible for the Tupac hologram seen at Coachella back in 2012.
Hologram USA claimed owner Alki David had patented and licensed a technology that Pulse later used to make the hologram of MJ.
According to The Hollywood Reporter, Pulse has fired back with a $10 million lawsuit filed in U.S. District Court in Los Angeles.
In the lawsuit, Pulse Evolution calls David a "charlatan who had no involvement whatsoever in the development of the Michael Jackson animation."
The lawsuit points out some of his past antics and notes him as a "notorious infringer of intellectual property rights." David is infamously known for his well-publicized battles with TV broadcasters, says THR.
Pulse says that Hologram USA "falsely claimed credit for creating and developing the visual effects spectacle in a nationally-televised interview on CNN, in press releases and on his various websites operated by his company, FilmOn."
The company claims that David intended to take the spotlight with their creation saying he attempted to "divert public and industry attention away from Pulse Entertainment just as the company was being launched."
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