What Is The 'PPAP' Song & Why Is It So Catchy?

The internet can be a cruel, strange and fascinating place. It has the power to give people fame and fortune overnight or destroy a life's work in the same time. Overnight viral sensations are also part of the deal on the internet and the latest appears to be this new song "PPAP" or "Pen Pineapple Apple Pen." It has taken over Asia and is spreading globally with names like Justin Bieber already throwing their support behind it.

The track is put out by 40 year-old Japanese comedian Kosaka Daimaou, who goes by the fake name DJ Pika-Taro.

It's called a "brainwash" because of its repetitive and catchy lyrics.

He rocks some outrageous clothing and comes up with an absurd dance about putting together pens, pineapples and apples. The message isn't important; it is the dance and meme-ability of the whole thing. Don't question it; just accept it for what it is. Happy Friday everyone.