Britney Spears Goes Floral For Kenzo’s La Collection Memento No. 2

Britney Spears is the new face of Kenzo Worldwide. The pop singer debuts as the face of the luxury global brand on Tuesday, March 20.

Kenzo announced the good news with photos of the 36-year-old decked in Kenzo clothing and short behind-the-scenes videos from the photo shoot.

A Trip Down Memory Lane

The decision to make the pop star the face of the brand is a no-brainer. The Kenzo La Collection Memento No. 2 is all about denim so, for the campaign, Spears is revisiting one of her most iconic looks ever: head-to-toe denim.

In 2001, Spears and her then-boyfriend Justin Timberlake arrived at the American Music Awards wearing matching denim outfits.

The "...Baby One More Time" singer wore a floor-length light-wash denim dress with a sweetheart neckline and accessorized it with a purse made of the same material. Pre-Man of the WoodsJustin Timberlake wore a denim blazer, denim fedora hat, and denim jeans.

"Britney is certainly an icon and the quintessential queen of denim," read the release for the campaign.

This time around, Spears' denim on denim on denim look shows a lot more skin. For the campaign, she wore a cropped jacket, bralette, baseball cap, bikini bottom, and thigh-high boots — all in denim!

"I did lots of denim when I was a kid, and still do — it's really versatile and fun, and just goes with everything," she explained in an interview. "Jeans and a tee shirt or a cute top are like my go-to outfit when I just want to be casual and comfy. And it can be dressy and cool too."

The Kenzo La Collection Memento No. 2 also features a lot of florals and bold colors made even more striking by photographer Peter Lindbergh. Spears added that she was allowed to have a creative input into the finished product and she is very happy with what the brand has created.

The "Toxic" singer is currently on a hiatus from her Las Vegas residency, but reports claim that the mother of two has signed a new deal that will extend her performances in the city up to 2019. Spears is returning onstage at the Park Theater inside the Monte Carlo resort, where Lady Gaga recently concluded her residency.

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Britney Spears, Las Vegas, Lady Gaga