Following the alarmingly high number of drug-related deaths at EDM festivals in the past year, New York's Electric Zoo festival is adopting a new approach to curb rampant drug use: a public service announcement. As reported by the Wall Street Journal, concert goers at this year's Electric Zoo on Randall's Island (which takes place Aug. 29-31) will have to watch a two-minute film titled The Molly, named for the drug of choice for many EDM fans, before their wristbands are activated and are allowed access to the festival grounds. The video is part of a new anti-drug campaign called "Come to Life," started by Electric Zoo promoter Made Event. You can check out The Molly below.
In a joint statement, Electric Zoo founders Laura De Palma and Mike Bindra addressed the goals of the "Come to Life" campaign and how Molly can be detrimental to not only the concert-going experience, but to your health as well. "Molly can cause you to not only miss the moment, alienate your friends and have an overall adverse and unpleasant experience...but can also make you sick and can even be fatal...Fans will experience how great it is to 'Come to Life' at our concerts from lights, sounds and crowds."
Last year's Electric Zoo was cut short when two attendees died of Molly overdoses. Just last week, the DEA arrested a man in Buffalo who allegedly dealt 80 pills to one of the two victims.
You can check out Made Event's new PSA The Molly right here, which was written and directed by Dexter creator James Manos, Jr.
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