Kendrick Lamar finally released the lead single of his upcoming album, "Mr. Morale & The Big Steppers," along with a music video that immortalized huge Black icons.
After nearly four years, Kendrick released his new single, "The Heart Part 5," along with a massive music video - days before the release of his much-anticipated album.
Kendrick Lamar New Song and Music Video 2022
The GRAMMY-winning artist has previously announced more details about the release of his fifth studio album, the follow-up to his critically-acclaimed album, "DAMN."
In the announcement, avid fans of the rapper have speculated a lot of interesting thoughts on "Mr. Morale & The Big Steppers," but a thing that they have not thought about was Lamar releasing his single on Sunday.
In a maroon-vignette background, the video starts with Kendrick rapping. But as the music progress, his face warps to different faces of Black icons.
Pop Culture icon Kanye West interchanges with now-controversial Oscar-winning actor Will Smith. Sports fans were also delighted as the late NBA Superstar Kobe Bryant flashed as rapper Nipsey Hussle photoshopped face also shows.
Notably, prominent Black figure OJ Simpson's face was also flashed at the near end of the music video.
The Dave Free-directed music video opens with a striking opening statement, "I am. All of us," which is in reference to "Oklama" - the name the rapper used on teasing the album on a cryptic website.
Kendrick Lamar New Album 2022
On the same website where he teases all his material releases, Kendrick Lamar recently added a new folder on the cryptic website.
The black folder that was recently added leads to a webpage where a photo of Lamar holding two CDs.
Speculations arise that the two CDs that the GRAMMY-winning artist holds suggest that he might be releasing "Mr. Morale & The Big Steppers" as a double album - something that fans thought was a good idea considering the upcoming album will be his last at Top Dawg Entertainment.
Lastly, a book with a gold engraving of the album title in color similar to the background of the music video is shown along with the CDs. Although some fans think that the Pulitzer-winning artist might be releasing a memoir anytime soon, the idea might not be farfetched.
Kendrick Lamar is releasing "Mr. Morale & The Big Steppers" on May 13, 2022.
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