Nicki Minaj is said to have signed a multi-year agreement with Maxim's Maximbet.
In a piece published on Tuesday, the magazine stated that the rap legend will use her style and attitude to "illustrate the lifestyle components of the brand while massively increasing its audience, especially drawing more women to the fold."
The "Super Bass" hitmaker will also be the Creative Director of Maxim magazine, a special advisor to the MaximBet Board of Directors, and an active participant in the company's iGaming ambitions.
"I don't think I've ever been prouder of a collaboration," Minaj said in a statement.
"Merging business smart power maneuvers with my natural, creative, sexy, fun, and fashion-forward expression is just so spot-on as it pertains to this collaboration," she is claimed to be adding.
MaximBetis now only available in Colorado, although it has market access in 11 additional US states and Canadian provinces.
It is the industry's only true lifestyle sports betting brand, featuring experiences that "money can't buy," and the collaboration with Nicki Minaj will add even more electric energy to the company.
Minaj's contribution is "invaluable to us," according to MaximBet CEO Daniel Graetzer.
"She's established one of the most strong brands in the world, her own, and she's using that same expertise and creativity to our lifestyle sports betting brand," he said of the "Anaconda" rapper.
Nicki Minaj's current initiative is comparable to Cardi B's work with Playboy, where she was named Creative Director in Residence last year.
PLBY Group's sales increased by 63 percent when the "Bodak Yellow" rapper joined the company.
Nicki Minaj Net Worth 2022
According to Wealthy Gorilla, Nicki Minaj has an estimated net worth of $85 million, making her one of the world's wealthiest rappers.
Unfortunately, her earnings are not publicized.
Lil Wayne, a fellow rapper, found the Trinidad-born rapper, model, actor, and singer-songwriter.
She has received over 100 honors since then, including four Billboard Music Awards, three MTV Video Music Awards, six American Music Awards, and two People's Choice Awards.
Minaj has been nominated for a total of eleven Grammy Awards.
In May 2017, she broke Aretha Franklin's record for the most Hot 100 songs by a female artist, which had stood for more than 40 years.
Minaj also sponsored Mac Cosmetics goods in 2010, introduced the Nokia Lumia in 2012, starred in Pepsi commercials, and supported the 2012 Viva Glam campaign, which raised $270 million for the Mac Cosmetics AIDS fund.
Minaj also participated in H&M's Christmas campaign in 2017 and was the face of Roberto Cavalli in 2015.
Minaj has a popular fragrance brand in addition to her music and paid sponsorships.
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