Fans can now get a chance to own one of Pharrell William's pre-loved items like a gold-and-diamond encrusted G-shock watch, 18 karats gold Blackberry 8700, and more.
The first collection, named "The Son Of a Pharoah" is slated for public viewing-strictly by appointment-on Oct. 14 in New York, however, as of this writing, there are no further details.
"The idea behind Joopiter is to embrace the energy that is released when objects change hands, and to respect the value that's been created around these objects," the 49-year-old artist said.
The items included in the first collection reportedly have been with him for over two decades. According to the "Happy" singer, there are several items that he has outgrown since then, like shoes, jewelry, clothing, cultural artifacts, and more.
According to reports, prior to his decision to auction off his items, his manager told him he had 11 storage units worth of pre-loved items.
"Spiritually it's a very rich experience, an enlightening experience to let...stories go," he added.
For Sale
According to reports, included in the list of items that are for sale are his Jacob & Co. N.E.R.D. pendant, Louis Vuitton steamer trunks, hand-beaded Swarovski crystal Adidas, a gold astronaut necklace, and more.
He announced the launch via his Instagram, posting a picture of himself leaning against the hood of a Mercedes car. He captioned the post: "[Joopier] is about letting go of the past. Of everything. Recognizing that I felt a compulsion and responsibility to hold on to what has passed, and I am setting myself free."
"For the beginning of a new era," he wrote, signing it off with "Sk8brd."
A lot of fans cheered him on, sending a bunch of heart and fire emojis. Another jokingly asked, "does the gold Blackberry work still?" With eyes emojis.
Aside from his picture, Williams also added some pictures of the items that he is planning to sell under "The Son Of a Pharoah."
There was also a gold-encrusted PlayStation Portable, a jacket that reads Women's Rights, and more.
Another fan commented "Tyler should buy it all and make a museum idc. [sic]"
"Dude, you really kept all that stuff? We'd fathom at these pictures of you, back in 05' - 06' but to know you STILL own all or at least most of that stuff is crazy," another commented.
An Instagram user added, "Dawg don't sell the N.E.R.D. chain at least," with crying emojis.
New Era
Aside from Joopiter, Williams has also delved into other things like launching a new creative advocacy agency. He revealed "Mighty Dream" in early September.
Its advocacy includes fostering ideas for products that will help marginalized communities in the United States, reports say.
As he enters a "new era" of his career, he said, "It was a long time coming. I'm uncomfortable it took this long."
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