Taylor Swift and her fans are reportedly the factors that led to the "The Eras" tour tickets sale mishap.
Five years after her last tour, Swift announced her comeback shows under "The Eras" tour. She will start its leg on Mar. 17, 2023, in Glendale, Arizona.
As it serves as a highly-anticipated event for her fans, Swifties swarmed Ticketmaster's website and ultimately crashed it because of a "historically unprecedented demand" that happened.
The failure caused Swift's fans to urge lawmakers to investigate the ticketing platform and Live Nation, the concert promoter.
After the rage emerged, CEO of Liberty Media, Greg Maffei, told CNBC on Thursday that Swift's popularity and the whopping number of her fans - including bots - led to the mishap. Unfortunately, Ticketmaster reportedly could not be prepared for it, as well.
"The site was supposed to be opened up for 1.5 million verified Taylor Swift fans. We had 14 million people hit the site - including bots, another story, which are not supposed to be there - and despite all the challenges and the breakdowns, we did sell over 2 million tickets that day," he said, as quoted by Stereogum.
Maffei said that the massive demand for Swift caused it.
The executive noted that the "Look What You Made Me Do" hitmaker's absence on stage in the past years caused a huge issue. The peak of the demand reportedly pissed even his 17-year-old daughter.
For what it's worth, Swift has not been on tour since 2018. She is scheduled to return with the "Lover Fest" tour, but she canceled it amid the COVID-19 pandemic.
What Happened With Taylor Swift's "The Eras" Tour Presale
On Ticketmaster's official Twitter account, the platform revealed that the crash occurred after millions of fans visited the site to buy tickets.
This led it to move the other schedule, including pre-sale for Los Angeles, Las Vegas, Santa Clara, and Seattle.
Most recently, it shared a blog post explaining that more than 3.5 million people registered as a Verified Fan to buy tickets. It became the largest registration in Ticketmaster's history, but only 1.5 million of them were invited to buy a ticket.
Ticketmaster detected bots and fans who did not have invite codes, leading to total system requests that led to issues.
On November 15 alone, it reportedly sold over 2 million tickets to Swift's shows.
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