Kanye West's series of unfortunate events are yet to come to an end as the rapper got embroiled in new shocking claims.
Rolling Stone shared a shocking article, titled "Kanye West Used Porn, Bullying, 'Mind Games' to Control Staff" earlier this week. The piece tackled the claims made by the former team members of West's brand, Yeezy, saying that the rapper showed them explicit images of his ex-wife, Kim Kardashian, and other NSFW materials.
Adidas staff members reportedly experienced the same.
In response to this, Adidas revealed it would launch an investigation into West to confirm what the problematic mogul exactly did.
According to Financial Times (via Rolling Stone), German firm Union Investment - which also owns a stake in the company - already asked Adidas regarding the matter.
The executive at Union Investment Janne Werning said the company needs to reveal when the management and its executives knew about the internal allegations. Through the investigation, the truth regarding the turn of events will be discovered.
West and his team are yet to respond to the new allegations.
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Adidas' move came after Rolling Stone shared a copy of a letter from employees to Adidas executives, including its new CEO.
The letter, "The Truth About Yeezy: A Call to Action for Adidas Leadership," claims that the "Jesus Is King" rapper used "forced discomfort" that brought fear and intimidation. The letter alleges that the heads of the company also knew about his tactics.
Per former Yeezy and Adidas staffers, West played pornography during their meetings and discussed the materials with them. He also reportedly showed an explicit video and photos of the "Keeping Up With the Kardashians" alum and his own NSFW videos.
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The former team members accused Adidas' leaders of turning "their moral compass off" on West's problematic behavior.
"He has, in years past, exploded at women in the room with offensive remarks, and would resort to sexually disturbing references when providing design feedback. This type of response from a brand partner is one that Adidas employees should never be subjected to, nor should Adidas leadership ever tolerate," part of the letter reads.
The president of Yeezy in 2016, Pete Fox, said that he never watched a pornography video with him but saw things "that would be surprising to other people."
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