The Swifties are in their "reputation" era, and nothing is holding them back!
Weeks after the disastrous Ticketmaster "The Eras" Tour presale fiasco, Taylor Swift fans are in unison on toppling the monopoly that is Live Nation and Ticketmaster.
The two mega companies merged in 2010, asserting dominance and monopoly on the primary and secondary ticketing market.
Millions of Swifties in the United States voiced out on Twitter their frustration with Ticketmaster for the verified fan presale because of the hours-long queue, technical glitches, and website crashes, among a litany of debacles.
Since then, the fiasco, a trending topic on social media, ultimately became a national debate in The Hill in Washington, DC.
The senate launched a separate investigation, apart from the ongoing probe of the US Justice Department and other local government crackdowns on the Ticketmaster and Live Nation merger that organized the presale.
Now, a class action suit is being served to the live music giants. According to Billboard, Swiftie Michelle Sterioff accuses the two companies of violating federal antitrust and unfair competition laws. She pointed out that the merger "intentionally and purposefully" misled "millions of fans into believing" that Ticketmaster would prevent bots and scalpers from participating in presales for the tour.
The Ticketmaster queuing disaster is apart from another glaring issue - the outrageous and "monopolistic" ticket prices.
"Ticketmaster...has violated the policy, spirit, and letter of [antitrust] laws by imposing agreements and policies at the retail and wholesale level that have prevented effective price competition across a wide swath of online ticket sales," Sterioff pointed out in the complaint, particularly noting that Ticketmaster "is only interested in taking every dollar it can from a captive public."
In Sterioff's complaint, filed in California, it listed a violation of the state's Consumers Legal Remedies Act; intentional misrepresentation; common law fraud; fraudulent inducement; antitrust violations; violation of California's Unfair Competition Law; violation of California's False Advertising Law, and quasi-contract/restitution/unjust enrichment.
The move came after Ticketmaster suffered another major blow overseas with another huge artist - Bad Bunny. Ticketmaster and Live Nation Mexico are suffering major pushback from the Puerto Rican artist's fans as thousands of fans were turned away at the door of the actual concert after their tickets were revealed to be counterfeit despite being bought from the actual ticketing service.
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