The Grammy Awards bring in a different kind of reward for artists: more streams and sales-whether they have received a Grammy or not.
According to Billboard, sever artists' music received some love from fans after the Grammys last Sunday, and it was prominent in the increase of streams, sales, and music charts.
Not surprisingly, SZA's "SOS" is reigning over the charts with 100,000 equivalent album units earned in the country; the singer was a presenter at the Grammys, but the exposure worked wonders for her.
This is the same for Bad Bunny who went up 16%, with 45,000 units; Harry Styles' Grammy-winning album "Harry's House" went up 51% with 38,000 equivalent album units.
Beyonce's "Renaissance" went from 26 to 11, it went up 109% with 37,000 equivalent album units; Adele's album "30" jumped from 134 to 93, going up 25%.
"Special" by Lizzo proved that the album is indeed special, as it rose from 194 to 80, 52% with 11,000 equivalent album units.
Even Fleetwood Mac's "Songbird," performed in honor of Christine McVie during the tribute performance, went up 4%, with 17,000 equivalent album units.
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Why Is There a Resurgence?
According to the Behavioral Scientist, the Grammys is considered as "sales juicers" which basically means that any exposure to the highly anticipated, watched, and streamed award show is good enough to boost an artist's music career.
Their findings show that even when a nominated album, record, song, or even artist does not win, they still receive good reception among fans and music listeners.
As for the winners, obviously, this works wonders for their career, but it could also mean that it could drastically change the direction of their music, as it will set them apart the next time.
When Bonnie Raitt's "Just Like That" won Song of the Year at the Grammys, it was met with mixed reactions, some were ecstatic while some were dumbfounded.
However, one thing was for certain: everyone wanted to listen to the song. According to reports, just days after winning, "Just Like That" went up 6,700% in streams.
The same goes for Samra Joy, who brought home the Best New Artist and Best Jazz Vocal Album awards. Her song "Linger Awhile" peaked at No. 1 on numerous Billboard music charts.
After the Grammys, "Linger Awhile" received 8,500 equivalent album units in the country, going up 319%. This development not only brought the sales up 316%, but also set Joy a new record high in her career.
Aside from the huge influx of album sales and units, it came close to Lady Gaga and Tony Bennett's "Love For Sale," which earned 12,000 units last year.
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