Rihanna Makes MAJOR Business Move Ahead of History-Making Super Bowl LVII Performance

Although Rihanna just recently announced that she was expecting her second child, the singer had already begun to make indications months before her appearance at the Super Bowl LVII halftime show.

According to official documents obtained by NME earlier this month, the 34-year-old pop star-turned-entrepreneur trademarked "Fenty Kids" for use in commerce. She submitted the application under her business, Roraj Tarade LLC, with the intention of using the name for a children's apparel line.

In addition to sweatbands and tees, the "We Found Love" singer claimed she hopes to utilize the trademark on everything. Less than a month before her debut performance on stage at an Arizona stadium, her legal team submitted the paperwork on January 20, 2023.

The Barbados beauty, who performed a 13-minute explosive concert on Sunday in which she sang and danced from a platform suspended in the air, has garnered plaudits, as previously mentioned.

The "Diamonds" hitmaker didn't even bother bringing out a special guest to join her on stage; instead, she jam-packed her set with hit songs.

Just before she was set to perform, Rihanna told the media, "You're trying to cram 17 years of work into 13 minutes, so it's difficult."

"Some songs we had to lose because of that, and that's going to be OK, but I think we did a pretty good job of narrowing it down."

As soon as the news broke, fans expressed their delight, while some expressed disappointment that Rihanna wouldn't be releasing a new album any time soon.

Fenty Brands At the Super Bowl

Many people haven't understood how great the halftime show was for Rihanna, who prioritized her time and efforts on her beauty and fashion business instead of music, except from her return to the stage after a five-year break from live performances.

Despite not receiving payment for her performance, RiRi left the stage with a substantial sum of money in her pocket as a result of her promotion of the Fenty and Savage x Fenty Brands.

The "Rude Boy" singer utilized one of the blotting powders to touch up her makeup in the midst of the performance in addition to wearing a shade of her Fenty Beauty lipstick on stage, which was afterwards promoted by Sephora on their social media.

The Savage x Fenty collection was also worn by her dancers, and following the performance, the firm sent out a text to all subscribers urging them to purchase all the styles that were inspired by the show.

Rihanna took advantage of the millions of people who saw her perform by forgoing the $6-$7 million that businesses typically spend for a 30-second ad space at the Super Bowl.

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