TWICE is set to make Roblox their home as the K-pop girl group prepares to launch its dedicated world ahead of the release of their highly anticipated EP "Ready to Be" this week.
According to Billboard, TWICE will launch its virtual environment, TWICE Square, on Roblox on Tuesday (March 8), elevating the fan experience to new heights.
This venture, created by the metaverse-focused brand firm Karta, represents an unprecedented partnership between four label partners: JYP Entertainment, Imperial, Republic Records, and Universal Music Group.
For millions of users globally, this will be the first-ever fan center on the global gaming platform.
TWICE Square is the ideal location for ONCEs, TWICE's devoted fanbase, to interact with one another and the group. The room is decorated in the band's characteristic colors, creating a lively environment for visitors to write comments and take photographs.
Furthermore, age-verified users can use a voice chat tool to communicate directly with TWICE.
To start off TWICE Square, two mini-games have been released: "SET ME FREE" and a quiz challenge. The former is an escape chamber based on the next song from Ready to Be, while the latter is a timed quiz with an interesting surprise. ONCEs may put their knowledge to the test in this race against the clock and see how they do!
Passionate TWICE fans may purchase, accumulate and exchange things, such as plushies and 20 avatar clothing pieces fashioned after the actual appearance and styles of members Nayeon, Jihyo, Momo, Jeongyeon, Sana, Dahyun, Mina, Chaeyoung and Tzuyu.
Roblox is no stranger to music activations, but TWICE Square adds a new spin. This ever-evolving fan community reality is far from the one-off events or concerts usual in the metaverse; instead, it delivers a continuous experience that can be replayed repeatedly.
Glenn Mendlinger, president of Imperial, was happy to see the fans that had catapulted TWICE to three top 10 albums on the Billboard 200 demonstrate their support on Roblox. As a result, he saw it as an amazing opportunity to create something unique on the gaming platform.
"When it comes to community, Roblox has tremendous levels of fan engagement, and we knew that TWICE fans were already very active on Roblox - including a fan-made TWICE group with tens of thousands of members."
He further added how It was evident that a new experience needs to be built to bring together fans and TWICE. With an emphasis on connection and creativity, it was critical to meet fans where they were, which is exactly what Roblox set out to achieve with its custom-built environment. As a result, they created an excellent experience for everyone involved.
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