Taylor Swift's breakup with Joe Alwyn may not appear to be an unexpected event.
According to a marketing expert, it may have been timed to coincide with her tour.
Brittany Hodak spoke on TMZ Live to discuss the "Anti-Hero" singer's choice to publicize her split and how it might be part of the Grammy-winning singer's master marketing strategy.
She observes that the 32-year-old singer-songwriter has always carefully managed how information is disseminated to the public.
As a result, it's noteworthy that the news of her split broke during a 13-day break from her "The Eras Tour."
According to Brittany, the Nashville-born musician purposefully intended the news item to surface when she was on tour in order to refocus attention and momentum on her.
The expert went on to say that it would ensure that the people remembered her even while she was gone.
When Taylor Swift and Joe Alwyn called it quits is still unknown. Brittany, on the other hand, speculated that their separation may have occurred several weeks ago or even before.
Brittany, on the other hand, does not believe Taylor timed the split to capitalize on a promotional opportunity. Nonetheless, she guesses she was waiting to see if word of their breakup would be leaked during her tour.
Taylor Swift's Songs About Joe Alwyn Get Increase In Stream
People are displaying fresh interest in Taylor Swift's music, specifically certain songs, following the announcement of her split from Joe Alwyn.
SpotifySwiftie, a Taylor Swift fan, has collated data that shows a significant rise in streaming on various Taylor Swift songs over the course of two days.
Each of these tracks is reported to be about her recent breakup with the British actor.
During her six-year relationship with Joe, she has released five albums, each of which contains many songs with boosts ranging from 23% to 106%.
Taylor Swift's songs "Happiness" from her "Evermore" album and "The 1" from her "Folklore" album, for example, scored better on the popularity meter than many of her previous releases, scoring at 30% and 39%, respectively.
Meanwhile, her tracks have substantially increased in popularity since their debut. Notable ones, such as "New Year's Day" from her "Reputation" album, "peace" from her "folklore" album, and "Daylight" from her "Lover," have increased by 40%, 48%, and 58%, respectively.
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