Beyonce's Renaissance World Tour Can Smash Taylor Swift's Eras Tour Record, Forbes Says

Beyonce, Taylor Swift
Larry Busacca/Getty Images / VALERIE MACON/AFP via Getty Images

Forbes has disclosed that Beyonce's Renaissance World Tour may earn an astounding $600 million more than Taylor Swift's phenomenally successful Eras Tour.

The "Crazy In Love" singer, 41, will kick off her first solo tour in seven years on May 10 at Stockholm's Friends Arena, competing with Taylor Swift, 33, whose 52-date tour broke Ticketmaster records for single-day sales of two million tickets.

Nevertheless, Queen Bey's 41-date tour, which concludes in North America in September, could earn between $275 million and $2.57 billion from ticket sales alone, surpassing The Eras Tour's $1.9 billion estimate. Therefore, Beyonce could earn nearly $2.2 billion from the tour, $600 million more than Swift could earn ($1.6 billion).

The publication reports that the estimations are based on projected high numbers of fans purchasing tickets and high average ticket prices of around $700.

VIP tour arrangements cost between $3757 and $5000.

The estimate also assumes that artists will earn a substantial portion of merchandise sales, leaving them with 80% of tour revenues minus expenses. In July 2022, Beyonce released "Renaissance," her seventh studio album, which featured the popular single "Break My Soul."

In February, the album earned the Grammy for Best Dance/Electronic Album.

In 2016, Beyoncé embarked on the Formation World Tour in support of her sixth studio album, Lemonade; in 2018, she embarked on the On The Run Tour with her husband, Jay-Z. Beyoncé will continue to leave her imprint offstage with BeyGOOD, the initiative she founded in 2013 to support people and programs around the globe.

Obviously, Beyoncé and Swift are not only exceptionally talented artists, but also superb business executives. Choosing a business strategy - deciding which products to sell, where to sell them, and how much to charge consumers - and flawlessly executing it is a crucial part of the executive's job.

BeyGOOD will support entrepreneurs through Black Parade Route luncheons in various locations throughout the tour, celebrating small business owners with grant opportunities and a range of services with global partners to promote business sustainability.

A commitment will be made to support one thousand small businesses, and BeyGOOD will also provide scholarship funds to students attending colleges and universities in ten cities along the tour. Each institution will receive $100,000 and will select the student recipients. During RENAISSANCE WORLD TOUR, BeyGOOD's complete commitment to philanthropy will be one million dollars. The world tour follows Beyoncé's spectacular return to the stage in Dubai, which marked her first concert in four years.

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