Shawn Mendes Called Out For Promoting New Song Using NYC's Smoke Crisis

New York City is going through a smoke crisis at the moment due to a wildfire and Shawn Mendes used a photo of what's happening in the Big Apple to promote his song, prompting fans to slam him on social media.

Taking to his official Twitter account, the musician shared a photo of what appears to be the New York City skyline engulfed surrounded by smoke and an orange hue.

Mendes used the snap as the official cover art of his new single titled "What The Hell Are We Dying For?"

Some fans were happy as Mendes would be releasing a new song again after his hiatus to focus on his mental health, but there were users who were not happy over the announcement.

Shawn Mendes Called Out for 'Capitalizing' Wildfire for New Single

"so you're telling me the wildfires in canada were just promo for your new song? Wtf," one wrote.

"you're tryna capitalize on a natural disaster and the song still gonna go triple cardboard on the charts," another fan wrote.

Despite some people criticizing him for his creative move for the single, many fans stood by Shawn Mendes and defended him, saying he had been an advocate for the climate crisis for a long time now.

"you guys are so busy getting mad at someone and criticizing him that forgot he care enough about te environment to do a SUSTAINABLE tour," one defended the singer.

As of this writing, the musician has yet to respond to the negative comments about him. His new single "What The Hell Are We Dying For?" is now available for streaming on major music platforms online such as Spotify, Apple Music, and many more.

What is Happening in New York City?

People from the eastern part of the United States were shocked as the sky appeared to be color orange and haze can be seen anywhere.

The reason why New York City is going through this crisis is because of the devastating 400 wildfires happening in Canada earlier this week.

According to CNBC, the air in the Big Apple was considered to be the worst air quality on earth and experts like Colin McCarthy, an atmospheric science student, said being exposed to the air in the city for 24 hours equates to smoking six cigarettes.

Fortunately, Dr. Adrian Pristas, a pulmonologist, said the air quality will not go on for months as it is not a pandemic.

"This is going to go on for days, maybe a week. I wish I knew that for sure, but it all depends on what happens in Canada so people should pay attention to that," he added.

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Shawn Mendes, New Song, New Single, New era, Twitter, Social media, Fans, News, Music