Following rapper Kanye West's controversial recent tweets about politics and celebrity, his former partner Kim Kardashian has said he is "at rock bottom."
PR expert Jack Wither believes Ye's current partner, Bianca Censori, may help bring him back from this lowest point.
The unexpected backlash to the comments made by the 46-year-old Grammy award-winning rapper in a dramatic financial toll for him.
Reportedly losing over two billion dollars overnight after being dropped by multiple fashion brands, it seemed that redemption would be unattainable.
A PR professional, Edward Coram-James, gave an interview with The Mirror, explaining: "His new wife might be very beneficial for this mission."
Despite the peculiar circumstances surrounding his wedding, the former architect is genuinely reticent regarding attention from cameras and publicity.
Go Up's CEO spoke of the potential "light at the end of the tunnel" that could result from Kanye's regret of his racist statements.
To further remedy his public image, Edward proposed that the "Donda" rapper embrace camera shyness for the next 18 months. This timidity in front of the lens may be just what he needs to begin healing.
Edward observed that for proper recovery, he must take action and actively work towards healing his past.
Only then can he get back on the path of redemption - provided it does exist.
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In his opinion, it would be beneficial for him to issue a public apology for the prejudiced remarks uttered last year, expressing regret and sympathizing with those who experienced hurt from them. Furthermore, this statement should reaffirm that these comments resulted from inner turmoil and did not truly reflect his sentiments.
Kim Kardashian had been with Kanye for over a decade when their relationship ended, and her feelings about it were revealed on the latest Hulu show featuring the family.
During the episode, she broke down in tears while discussing how she had attempted to act as his "clean-up crew" during trouble.
Meanwhile, PR expert Edward suggested that Kanye should try and fix things with his ex-wife and prioritize being a good father.
Kim expressed that she felt powerless and scared when discussing the situation with her mother.
"I just don't know what to do," she confessed to Kris Jenner on the show.
"It's like he needs to find his way out of this mess, but I can't be there for him every step of the way."
Fearful that her current predicament would follow her forever, the SKIMS founder voiced her anxieties.
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