Fans have been waiting for Travis Scott to release his highly-anticipated record "Utopia" as he had been teasing the record to fans for years now. Today, it was revealed that an official release date has finally been set and supporters are excited for the project.
According to Uproxx, there have been billboards all over Los Angeles, California, featuring a clock that appears to be a countdown.
In one advertisement, the text "Is it in the chateau" can be read along with a link called findutopia.com which directs fans to the rapper's official website.
Billboards teasing Travis Scott’s “Utopia” have appeared in LA today…. the time and lock combo on both billboards point to the number 7/21 👀🔥
— Hip Hop All Day (@HipHopAllDayy) June 27, 2023
It seems very likely that Travis is hinting at a July 21st release date. 3 WEEKS. pic.twitter.com/L2a3rZtB44
In a different billboard, a lock combination can be seen which teases the date July 21, the day before Travis is set to perform at his Rolling Loud Miami set.
As of this writing, the rapper has yet to share more information about his upcoming album.
Not the First Time Travis Scott Teased Utopia
This isn't the first time the musician made a big publicity move for his album "Utopia" as he already did it in the past.
In 2022, mysterious billboards appeared on the road near Indio, California, which was the location for Coachella Valley Music and Arts Festival. (via Los Angeles Times)
At the time, the advertisement read, "PSST...., Looking for UTOPIA? WRONG WAY!"
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Initially, Travis Scott was scheduled to perform for Coachella in January 2020, but the entire music festival was canceled due to the COVID-19 pandemic.
The same roster of performers was set to return in 2022, but after the rapper headlined his Astroworld festival in Texas, which claimed the lives of a few concertgoers and left numerous fans injured, he was removed from the Coachella lineup.
Travis Scott 'Utopia'
In a previous interview with PinUp Magazine, the musician shared a few details about his "Utopia" album, including the inspiration behind the title.
"Utopia is something that people feel is so far-fetched and out of reach, some perfect state of mind. But you create it yourself. There are people who achieve utopia every day," he said.
The rapper further explained that with every album he produces, he live in those worlds in his mind and he wanted to share the experiences with the world for them to enjoy themselves and have a good time.
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