Rick Astley's 'Never Gonna Give You Up' Receives Project Offers Decades After Release — But Singer Doesn't Like Them Due to This

Rick Astley's "Never Gonna Give You Up" continues to receive attention decades after it was released.

The singer revealed in a new interview that his 1983 classic, which was written and produced by Stock Aitken Waterman, led him to receive offers from different TV series and video games that want to feature it, including "Fortnite" and "Ted Lasso."

Rick Astley Wants People To Focus on His New Music

During his interview with Classic Pop Magazine (via Music News), Astley confirmed they have been receiving offers to do something on a weekly basis and shared that they just recorded a commercial in the US to recreate the "Never Gonna Give You Up" video.

The singer added that he was offered a lot of money to do it despite the fact that it was a song he did not write. However, he expressed his wish for people to ask about his new music more instead.

"[But] there are times when you go, 'So you just want me to come and sing the old song, and don't even want to talk about the fact I've made a new record? Yeah, let's just leave it," he went on.

Still, Astley said he is grateful to experience something that is not "some holy relic" since the song helps him in his daily life. Though he agrees to do it, he admitted to not having the will to perform it again sometimes.

The song's music video has since reached more than a billion views, joining a few tracks that have reached the milestone so far, including Queen's "Bohemian Rhapsody" and Nirvana's "Smells Like Teen Spirit."

"Never Gonna Give You Up" Gives Birth to a Famous Meme

A lasting meme might also be the secret behind the continued success of Astley's "Never Gonna Give You Up."

Forbes shared the history of the internet meme, "Rickrolling," which is a bait prank in which social media users create a hyperlink to direct others to the "Never Gonna Give You Up" music video. The prank started on 4Chan, where "duckrolling" started. It also had an offline version in 2006, during which a caller called a local radio sports-talk show in Michigan and played the track instead of talking to the DJ.

"Rickrolling" officially replaced "duckrolling" in 2017 following the release of "Grand Theft Auto IV" in 2007.