The Cure 2023 North American Tour's Earnings Double Compared to Band’s Previous Trek [DETAILS]

The Cure bested its previous best tour as it earned $37.5 million so far in its 2023 Shows of a Lost World Tour's North American trek.

The Robert Smith-fronted band triumphed in the US leg of its Shows of a Lost World Tour after wrapping it on July 1 in Miami. It marked their first full headlining tour in the country since the 2016 North American tour, which was previously their-highest grossing trek.

The Cure 2023 Tour Surpasses 2016 Trek Earnings

Nearly two weeks since the end of The Cure's 2023 US tour leg, Billboard Boxscore (via 98KUPD) confirmed that it generated the band's biggest gross and attendance ever, beating the record they previously made in their 2016 tour.

According to the report, the Shows of a Lost World Tour - US leg earned $37.5 million and sold over 547,000 tickets in its 35 shows across the US and Canada, and the band scored the milestone even selling the tickets at cheaper prices.

The figure also doubled the 2016's $18 million gross and outshined their 1992 tour's 402,000 ticket sales.

Billboard Boxscore also revealed that the Shows of a Lost World Tour averaged $68.54 price, 37 percent cheaper than the triple-digit ticket prices on Billboard's midyear 2023 list. The Cure is expected to earn more as it will still hold standalone shows in Latin America before this year ends.

The recent earnings then bring The Cure's total gross to $146.1 million and more than 3 million ticket sales since they started touring in 1985.

Why The Cure Sold Tickets at Cheaper Prices

The band would have earned more if they maintained the ticket prices, but the frontman himself wanted the scheme to make the seats more affordable to fans.

Smith made it possible by using Ticketmaster's Verified Fan Program, and The Cure guitarist Reeves Gabrels told Ultimate Classic Rock and Culture that the band members wanted to keep tickets under $50 as much as possible.

"And if there's one thing about Robert that I have found to be consistently true, [it's] his "stick to it"-ness," Gabrels said of Smith. "What he's comfortable with, he will definitely fight for. And what's nice about that is it's all about the fans."

The guitarist proclaimed that Smith is the biggest fan of his own band, and he does things for the band like a fan.

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