Jason Aldean 'Try That In A Small Town' Surged In Streaming, Sales Despite Controversy

Jason Aldean
Jason Aldean performs at the 10th Annual BBR Music Group Pre-CMA Party at the Cambria Hotel Nashville on November 12, 2019 in Nashville, Tennessee. Leah Puttkammer/Getty Images for BBR Music Group

Jason Aldean has pretty much triggered a large portion of the American population with his very divisive and controversial song lyrics and music video.

The song was accused to be racist, pro-lynching, and subliminal, considering Aldean's public conservative ideologies. However, the chatter and controversy seemed to be benefitting the country music artist as sales and streams seemed to spike in the past few days.

Jason Aldean 'Try That In A Small Town' Streaming, Sales Surge

The conversation and discourse around Jason Aldean's "Try That In A Small Town" have grown in the past week but instead of turning public opinion against the song as many netizens have hoped, it seemed like many have grown more curious about the track, leading to more sales and streams.

According to Billboard, when Jason Aldean's "Try That In A Small Town" music video dropped, the track sold 1,000 copies in three days.

After CMT pulled the video out due to backlash, it earned 12,000 more in sales. Right after it was publicized in the media the sales skyrocketed to 108,000 and another 103,000, bringing the total of the sales to 227,000.

According to Chart Data, it is predicted to debut at No. 1 on the Digital Sales Chart, the biggest sales week for a track since Jimin's "Like Crazy."

Streaming on the other hand, never faltered. The publication also noted that on the music video's release, it earned 204,000 streams, with streaming numbers rising to 24.3% two days after, bringing the daily streams to 216,000.

It is incomparable on the July 17 streaming surge which catapulted the track to earn 600,000 daily streams by July 18, earning a 178% uptrend. The track garnered more streaming when it soared even more with a 440.2% increase in streaming with 3.2 official on-demand daily streams.

Jason Aldean Address 'Try That In A Small Town' Controversy

In a Tweet, Jason Aldean denied the allegations that the song was pro-lynching and racist.

"In the past 24 hours I have been accused of releasing a pro-lynching song (a song that has been out since May) and was subject to the comparison that I (direct quote) was not too pleased with the nationwide BLM protests. These references are not only meritless, but dangerous," Aldean said in a tweet. My political views have never been something I've hidden from, and I know that a lot of us in this Country don't agree on how we get back to a sense of normalcy where we go at least a day without a headline that keeps us up at night. But the desire for it to- that's what this song is about."

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Jason Aldean, Billboard
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