Taylor Swift and Beyonce's tours, partnered with the newly released "Barbie" movie, are changing pop culture history and the economy to boot.
According to separate reports, Swift's "The Eras" tour and Beyonce's "Renaissance" tour are bringing in good business for each and every city they are holding their shows.
The Wall Street Journal reported that thanks to the "Anti-hero" singer's North American tour, local economies have seen an improvement due to the fully booked hotels, restaurants, and food chains in their area.
"The Eras" tour would have multiple shows in a city, with over 70,000 fans attending the concerts, it is no surprise that the local economy is booming.
The same goes for Beyonce, who just began the North American leg of her tour.
According to reports, the spike in the economy was witnessed before the "Single Ladies" singer even made her way to the United States.
The opening night of her "Renaissance" tour was held in Sweden, and the country saw a 0.3-percent rise from April to May.
The singer's undeniable superstar power brought in not just Swedish fans to pull out their wallets, but other fans from different countries who desperately wanted to watch Beyonce perform live for the first time in years.
The Swedish economy cited that "a broad set of goods and services, for instance, hotel and restaurant visits" and "recreational services" was the main reason behind the country-wide inflation.
Taylor Swift, Beyonce, "Barbie" Changed Pop Culture
All while fans are having the greatest time of their lives, watching Swift and Beyonce perform live for the first time in years, with their career-spaning setlists, fans-especially female fans-are also having a hay day with the premiere of the highly anticipated "Barbie" movie.
During a Yahoo Finance Livestream, Alexandra Canal, a senior reporter for Yahoo, discussed how the three are changing the economy.
"But speaking of driving, I want to move on to what's driving the economy and that's Taylor Swift, "Barbie," and Beyonce, OK?" Canal began.
She explained how the country is experiencing a Goldilocks economy right now, noting that it is "not too hot, not too cold."
"But post-COVID, we've seen this surge of people wanting to dive into experiences, live events. On top of that, we have a work-from-home situation which makes it a lot easier to travel."
Fans Flock to See Taylor Swift, Beyonce, "Barbie"
Many fans claim that having Swift and Beyonce go on tour at the same time as the "Barbie" movie premiere is not just a pop culture milestone, but a time for women to "heal their inner girl."
"Babes boosting our economy," a fan wrote.
"Who run the world? Girls!" another added.
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