Justin Bieber arrived for his wife Hailey Bieber's lavish Rhode Island event in loungewear since he apparently missed the notice.
The 29-year-old "Baby" hitmaker was seen in photos sporting a pink trucker hat, matching gray trousers, and a matching gray jacket. He also wore yellow Crocs.
In contrast, Hailey went all out for the release of her most recent product, a limited-edition strawberry glaze Rhode's peptide lip treatment ($16) that was modeled by the strawberry glaze donut from Krispy Kreme.
The ceremony was held on Monday in a Krispy Kreme in New York City, which was appropriate. The model, 26, accessorized her red Ermanno Scervino strapless minidress with Maison Ernest shoes and a Ferragamo bag. She accessorized her gorgeous appearance with an ankle bracelet and a jeweled "B" necklace.
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Influencers, including Hailey, flocked to the event to give followers a peek inside the doughnut shop-turned-hotspot for beauty. In several pictures and videos, Krispy Kreme hats and mugs were displayed alongside Hailey's new products on shelves.
Visitors could be spotted munching on strawberry-glazed donuts while gushing over her new offerings.
In order to spread the word about her new collection, the model-turned-beauty expert stuck to the strawberry theme on Monday as she made her rounds in the Big Apple.
She had worn a chic red Vivienne Westwood midi dress earlier in the day along with matching heels and a clutch for her appearance on "Good Morning America."
Later, she changed quickly and wore a white Marc Jacobs minidress with red Manolo Blahnik mules while still carrying the same handbag. It is obvious that Hailey's husband steps up the next time she introduces a new line.
He also had another whole post of their doughnut store outing.
But all could be forgiven it seems, because one can just recall how Bieber made a comeback on Instagram to post a sweet message to Hailey!
The 29-year-old Grammy winner celebrated his comeback to social media on Saturday by posting a cute photo of himself, wife Hailey Baldwin Bieber, and their niece Iris, who is the child of Hailey's sister, Alaia Baldwin.
In the picture, Hailey, 26, is holding the toddler in her arms while wearing a huge leather jacket. Justin is wearing a black zip-up sweatshirt and a white tank top. Iris, who is shown in the photo gazing adoringly at her pop star uncle Justin, was dressed in a cheerful and colorful blue frock and had a large smile on her face.
On his Instagram Story, Justin also revealed a couple other recent highlights in addition to the picture of his young family member. They included stills and snippets from his appearance in SZA's "Snooze" music video, as well as a repost of Hailey's most recent self-portrait.
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