Demi Lovato Inks Deal With CAA After Leaving Scooter Braun Dry

Demi Lovato inked a new deal on her management firm after officially confirming her departure from Scooter Braun's management SB Projects.

Meanwhile, Scooter Braun's list of clients remains questionable as reports of Ariana Grande and Justin Bieber leaving the nest were still unconfirmed.

Demi Lovato New Management Firm

According to Billboard, Demi Lovato has signed a new deal with Creative Arts Agency (CAA) and they will be representing the Grammy-nominated singer worldwide.

CAA has a star-studded roster of talents at its helm. Among them are Adam Lambert, Alan Cumming, Amber Riley, Alison Krauss, Anita Baker, Ariana Grande, Ava Max, Becky G, Beyonce, Bonnie Raitt, Black Eyed Peas, Carole King, Bette Midler, and even Barbra Streisand to name a few.

Little is known yet what prompted Lovato to make the move to CAA, but with the roster of talents the company has, it seemed that her move was very fitting.

Demi Lovato Leaves Scooter Braun

Notably, Lovato made headlines recently after leaving Scooter Braun during an apparent exodus of SB Projects talents.

Billboard confirmed her departure from Braun last week. The source claimed that Lovato will be going in a "new direction" even though she was "thankful" for Braun and her time with SB Projects.

It was also confirmed that Broadway Icon Idina Menzel also left SB Projects, shortly after Lovato.

As for Ariana Grande and Justin Bieber, the reports are backed by insiders close to the situation.

Ariana Grande, Justin Bieber Still Working For Scooter Braun?

Although a Variety source refuted that Bieber and Grande is both still working with Braun, a People Magazine insider said that Bieber is working on a new project, but he hasn't been talking to Braun.

"Justin's been working on his new record for the last six months. Scooter and SB Projects have not set up one session or done one thing for this [new] record," the insider claimed. "The relationship with Scooter has run its course."

As for Grande, they seemed to echo Lovato's statement, saying that she's excited to go into a "different direction.

"They are friendly but she's outgrown him and is excited to go in a different direction. Yes there are negotiations happening because of contracts. But this is her choice. It's time for something new," the source shared.

Tags

Demi Lovato, Scooter Braun