Big things are happening with the YMCMB camp.
According to XXL, the label has teamed up with Hot 97's Funkmaster Flex to create Stunnalife.com and the Stunnalife App.
"The Stunnalife destinations will be the official home for everything related to Cash Money/Young Money," a press release for the forthcoming venture says. "The site and app will feature all artists on the roster, music, tech, sports and news, in addition to company information, conveniently located in one place for fans."
Birdman, CEO of Cash Money Records, says the digital move will increase the label's already impressive legacy.
"We have moved more than 500 million records worldwide since 1998, and we have decided to partner with Flex to move the company further in the digital arena," he said.
Flex seems excited about the venture saying, "I'm excited to partner with Birdman on this venture. He has built one of the biggest machines in music and he creates superstars so moving forward together is a no-brainer."
The famed radio personality has already firmly planted himself in the digital world. Flex currently serves as Creative Director of Digital at Emmis Communications.
His website, In Flex We Trust, amasses 3,000,000 unique visitors per month. In addition, his accompanying app has had more than 500,000 downloads since its launch last year.
Sounds like a win-win partnership.
According to the press release, Stunnalife.com and the Stunnalife App will be up and running in Fall 2014. The app will be available through the iTunes App Store for iOS (iPhone, iPad, iPod) and Google Play for Android.
What do you think of Birdman's YMCMB and Funkmaster Flex creating a website and app together? Let us know your thoughts in the comment section below.
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