Snoop Dogg Latest Business Venture Fails: Here's What Happened To His Coffee Business

Snoop Dogg
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The short-lived collaboration between Snoop Dogg and Indonesian businessman Michael Riady in the premium coffee brand INDOxyz has drawn to a close.

Sources have informed Page Six that the rapper decided to step back from this project at the start of summer.

The adage has been proven true again - you can't keep a good man down. Recently, it was reported that the hip-hop superstar and cannabis aficionado ended his relationship with the coffee brand he launched in March.

Inspired by a lyric from his 1993 song "Gin and Juice," Snoop Dogg launched his coffee brand with great ambition to revolutionize it. He found a way to combine his success in music with his love of coffee beans.

Unfortunately, this project ran out of steam soon after.

After a mere sixty days, it appeared that this company was no more. Rumor had it that Snoop left upon being informed of specific problems allegedly stemming from Riady's leadership by Elbert Song, president of said brand.

Following discovering something suspicious, Snoop decided to take matters into his own hands and call in a team of legal professionals.

According to a source close to the situation, it took sixteen days for the investigation to conclude.

Upon his departure, media outlet Page Six reported that in a statement, Singer said of his experience collaborating on the launch of Indo with Snoop Dogg and his team: "It was a fantastic journey, and I'm sad to see it come to an end."

Reports suggest that Riady and Snoop recently went their separate ways due to a difference in opinion regarding music for marketing.

A source close to Riady shared the news: "He's been saying Snoop left because they disagreed on music for marketing." Despite multiple attempts by our team to contact both parties, we are still waiting for a response thus far.

Snoop Dogg's Other Ventures

An investment into his career with a microphone has brought great financial success for this rapper, making him one of hip-hop's highest earners. Celebrity Net Worth estimates that Snoop Dogg now has a formidable bank balance of $150 million from album sales, endorsements, and other business investments.

His impressive portfolio proves that almost any goal can be achieved with hard work and dedication.

Snoop Doggie Dogg, a pet wear line started by a renowned rapper in 2006, has been met with tremendous success since its launch.

This business offers all necessary items for your canine friend, such as harnesses and food bowls. It's no wonder that Snoop Dogg's venture has become so popular after more than a decade in operation.

The famous Snoop Dogg also co-founded Casa Verde Capital, and it stands out as one of the first venture firms to focus on cannabis businesses. Established in 2015, it has thoroughly studied many possibilities before investing in a few select ones.

Introducing Snoop Cali Rosé, a daring blend of Grenache and Zinfandel that confidently strays from the traditional norms of rosé culture.

In 2005, Snoop began a venture to give young people from all backgrounds the opportunity to learn life skills through football and cheer.

The Snoop Football League was formed with the intention of teaching values such as character, integrity, discipline, and teamwork. Regardless of racial background or economic status, the league sought to provide children with invaluable experience.

Recently, the renowned entertainer indicated his eagerness to partake in a bid by Los Angeles-based businessman Neko Sparks to acquire the Ottawa Senators, an NHL team located in Canada's capital city. The Associated Press reported that the individual hoped to join forces with Sparks and gain a stake in the hockey squad.

Gaining the rights to Death Row Records has been a significant event for Snoop Dogg recently. The individual expressed his enthusiasm and stated that this was "a significant moment" and is now excited to "construct the next chapter" of this iconic record label.

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