Taylor Swift is very recognizable at this point in the Eras Tour. She is everywhere - on the news, on her tour, on streaming platforms, on movie theaters - inside and outside of the United States. Then of course, there's also social media!
Swift's on-going tour and the concert movie that will be released in November are both legitimate cultural events that have positively impacted local economy. The California Center for Jobs and the Economy projected a $320 million increase to the county in Los Angeles, where Swift performed six gigs.
No wonder Justin Trudeau, the prime leader of Canada, virtually pleaded with the Grammy winner to travel to the north.
Even the NFL is benefiting from her popularity: Since the "Cruel Summer" singer began attending Travis Kelce's Kansas City Chiefs games, the league has had Super Bowl-level ratings as a result of all the Swifties tuned in.
The media attention is nonstop in the meantime. While daytime talk show hosts question Kelce's mother about Swift, there are online accounts of the couple's dates: Swift and Kelce ate at the Waverly Inn in Greenwich on Sunday, according to a diner who was present.
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Even Swift's supporters are little concerned that Taylor weariness may soon set in given her cultural hegemony and NFL fans' booing of an advertisement for her concert documentary earlier this month. Is another "overexposed" phase for Swift overdue?
One fan tweeted on X, "Kinda overwhelmed by how close Taylor is to overexposure." Another user on the website said, "You either die the hero or live long enough to admit that you have Taylor Swift fatigue."
Fans argue whether Swift will eventually resume her pop star slumber, as she did following her "1989" album, on the main Swift subreddit. In fact, Swift has dealt with overexposure before. Following the success of "1989" in 2014, attention to Taylor Swift's personal life increased. This included her famous friends (her "squad"), her failed relationship with Tom Hiddleston, and her feud with Kanye West and Kim Kardashian. According to a source close to the singer at the time, Swift made a "conscious choice to disappear" in response and choose a more "lowkey" lifestyle.
The release of her subsequent album, "Reputation," from 2017, went virtually unnoticed.
According to Lynn Zubernis, a psychologist and professor at West Chester University who studies fan psychology, Swift appears to pay close attention to her fandom and build those parasocial ties.
Zubernis told HuffPost, "Who knows, she might think about stepping away from the spotlight again at some point."
Case in point, Taylor Swift just released a live version and new remix of "Cruel Summer" from her Eras Tour.
Following the release of "Cruel Summer (Live from Taylor Swift | The Eras Tour)," the singer-songwriter wrote in an Instagram post Wednesday, "What a truly mind blowing thing you've turned 'The Eras Tour' concert film into. I've been watching videos of you guys in the theaters dancing and prancing and recreating choreography, creating inside jokes, casting spells, getting engaged, and just generally creating the exact type of joyful chaos we're known for."
She added, "One of my favorite things you've done was when you supported 'Cruel Summer' so much, I ended up starting The Eras Tour show with it. For old times sake, I'm releasing the live audio from the tour so we can all shriek it in the comfort of our homes and cars plus a brand new remix by [LP Giobbi]. Thank you, so much, forever, wow, just thank you!!!"
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