Joe Nichols just released the lyric video for his new single "Hard To Be Cool," a song that has big shoes to fill after the singer's two previous singles — "Yeah" and "Sunny and 75" — reached No. 7 and No. 4 on the US Country chart, respectively.
"She's so hot, hey what's not to love?" Nichols asks. "Heaven's little devil's got me all messed up / She's a little heartbreaker, I'm her fool / She's so hot, it's hard to be cool."
Digital Journal points out that the video was directed by Ford Fairchild and Christina Cooper, and that "Hard To Be Cool" was the second-most added song on country radio this week.
The song is off Crickets, Nichols' seventh studio album.
Check it out:
Released by Red Bow Records, the album was his highest-charting effort (No. 17) since 2005's Ill, when he reached No. 7 on the strength of singles "Tequila Makes Her Clothes Fall Off," "Size Matters (Someday)" and "I'll Wait For You."
Here are his upcoming tour dates:
09/07: Allegan, MI @ Allegan County Fair (with Lady Antebellum)
09/12: Buffalo, NY @ University of Buffalo Tailgate Concert Series
09/17: Salt Lake City, UT @ Outlaw Saloon
09/18: Temecula, CA @ South Coast Winery Resort & Spa
09/19: Bakersfield, CA @ Kerns County Fair
09/20: Tracy, CA @ Grand Theatre for the Arts
09/22: Airway Heights, WA @ Northern Quest Resort & Casino
09/23: Yakima, WA @ Central Washington State Fair
09/26: Biloxi, MS @ Golden Nugget
09/27: Effingham, IL @ Effingham Music Festival
10/03: Waco, TX @ Heart of Texas Fair
10/05: Kansas City, KS @ Kansas Speedway
10/11: La Marque, TX @ Gulf Greyhound Park
10/12: Montgomery, AL @ Alabama National Fair
11/02: Youngstown, OH @ Stambaugh Auditorium
07/16: London, CAN @ Gone Country Music Festival
10/23: Miami Beach, FL @ Norweigan Sky
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