Taylor Swift's Rerecording Was a 'Risky Move' But Swifties Made It Successful, Expert Explains

Taylor Swift still has several albums to rerecord soon.

An expert recently reflected on Swift's decision to recreate her early albums and rerecord them to own their rights. Although it was a risky move, Swifties reportedly played a huge role in making everything successful.

Swifties Made Taylor Swift's Rerecording Fruitful

A public relations expert recently reflected on Swift's soaring career amid the success of her Eras Tour and new albums, although Scooter Braun and Scott Borchetta's Ithaca Holdings acquired the master recordings of her first six albums in 2019.

Lynn Carratt from Press Box PR told The Mirror the move was risky, and it showed Swift's bravery since she did not know whether the albums would still be a hit despite previously releasing them already.

"Also, where would somebody as busy as Taylor find the time to record such a massive catalogue of music?" the expert continued, calling the "Anti-Hero" singer a "rare breed within the music industry.

Carratt continued, "Her risky move has undoubtedly improved her reputation amongst her peers in the music industry, so much so that even U2 have followed suit with their Songs of Surrender album, which has seen them remaking 40 songs from their back catalogue. It has also made her Swifties love her even more - no one has a fanbase more loyal than Taylor Swift."

Some Record Labels Were Unhappy?

Although it was a landslide win for Swift and her Swifties, the public relations expert noted that some of the major record labels have been left unhappy that she got billions of streams with her "Taylor's Version" albums.

"It has simultaneously driven down the value of those original recordings sold away from her (which was the plan). Now, record companies are being ultra-cautious and have been working towards stopping this sort of thing from happening again by overhauling contracts from new artists," the expert went on.

Swift has two remaining albums left in the lineup of her rerecording plans: "Taylor Swift" and "Reputation."

Her latest rerecording was "1989 (Taylor's Version)," the fourth on the list, which included new versions of all the original songs from the first album. She added eight songs that are longer than the original.

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