Yeezy Expansion: Kanye West's Ambitious Comeback Involves Nearly 200 Trademarks

Kanye West
Kevork Djansezian/Getty Images

Kanye West has recently submitted applications for nearly 200 fresh trademarks across various industries in a bold move to reinvent himself.

From footwear to electronics, the multi-talented artist is determined to make a striking comeback.

Following his latest album listening party in Las Vegas, where he caused quite a stir with a fiery, controversial tirade, it's clear that Kanye isn't limiting himself to just music.

Kanye's Next Ventures

Within a few short weeks, he has made two significant announcements, showcasing his upcoming record collaboration with Ty Dolla $ign titled "Vultures" and introducing an unconventional and peculiar news platform known as the Yews News bulletin website.

In a stunning revelation brought to you exclusively by The Sun, it has come to light that an application has been made to secure the rights to the usage of the phrases "Yeezy Pods," "Shocks," "Yzy Pods," and "Yzy" about both clothing and electronics.

According to the website, the highly anticipated YZY PODS unveiled yesterday can now be pre-ordered for $200.

Providing fans with a convenient link, the originator of the news story guides them to an online store where they can explore his fashion brand.

You can find a wide selection of Vulture apparel on the website, including pants, t-shirts, and shorts.

These high-quality clothing items are priced at a premium, costing hundreds of dollars each. Additionally, fans can pre-order Kanye's album on either CD or vinyl, further adding to their collection.

More Yeezy

In a quest to secure his creative designs, the famous producer has recently submitted trademark applications for the phrases "Villadome" and "Drome" across an impressive array of industries.

The "Donda" rapper has made diverse investments across various industries to rebuild his empire, including medical equipment, textiles, building materials, metals, and legal services.

This indicates his strategic approach towards rejuvenating his business.

He has submitted documents in various regions with alternative spellings of "Villadrome" and "Drome."

Many applications were submitted to the US Patent and Trademark Office in October and November.

According to an insider who spoke to The Sun, Kanye West has been personally involved in creating his fashion line.

Unafraid of stirring the pot, he boldly moved by appointing Gosha Rubchinskiy as the Head of Design for his brand, Yeezy. Rubchinskiy, an established figure in Russian fashion, has faced his fair share of controversy.

Tags
Kanye West
Join the Discussion
Real Time Analytics