Beauty and Breakups: Gwen Stefani's Trademark Revelation Sparks Rumors of Relationship Changes

Gwen Stefani
Rick Kern/Getty Images for CMT

Gwen Stefani has reportedly submitted a trademark application for an exciting new venture-a pop-up beauty store.

According to The Sun, the trademark file discovery revealed Gwen's plans for a brand-new business called the GS Beauty Bar. Unveiling her visionary aspirations, the talented pop singer filed the official application on a significant date, November 13, 2023.

Business As Usual

Gwen introduced GXVE Beauty, a brand that has been making waves since its launch in March 2022. Its trademark encompasses a wide range of beauty products, from professional hair and skin care to cosmetics and accessories.

Customers have flocked to experience Gwen's innovative and high-quality offerings. A recent update revealed that Gwen has trademarked a new GXVE eyeliner, adding to the brand's growing portfolio of exciting products.

On the last day of May 2023, she took the initiative to secure the future of her business. Leading GS Beauty, LLC, she embarked on trademarking her remarkable creation, the Classic Meow eyeliner.

Introducing Line It Up, the latest addition to GXVE Beauty's stunning collection by "The Voice" coach. This remarkable eyeliner has taken the beauty world by storm, captivating makeup enthusiasts everywhere.

Priced at just $20 per pencil, Sephora proudly stocks this coveted brand, ensuring everyone can experience Line It Up's transformative power.

Regarding the latest addition to the brand's lineup, Classic Meow eyeliner, whether it will replace Line It Up or join the existing line remains to be seen.

Secret Separation

Amid the expansion of Gwen's flourishing beauty empire, speculation has arisen among her dedicated fanbase that she might have discreetly chosen to part ways with her husband following their separate holiday celebrations.

Sharing glimpses from a lively New Year's Eve celebration in Las Vegas, Nevada, the renowned singer treated her followers to a series of captivating photos on Sunday. Gwen's voice filled the air as the clock struck midnight: "Happy New Year!"

As the Instagram Stories unfolded, the talented artist captured the vibrant scene of partygoers raising their glasses to toast the arrival of the new year.

Amid their journey as a married couple, rumors began circulating in recent months about the challenges the couple has been facing.

In the final days of December 2023, the star's actions on social media raised concerns. Speculation grew as she seemingly removed images of her partner from her Instagram feed.

While engaging with her followers, a common question arose regarding Blake Shelton's noticeable absence from her social media presence.

Curiosity peaked when one individual inquired, "What became of those cherished videos featuring you and Blake?"

Echoing a similar sentiment, another follower said, "I, too, have noticed their conspicuous absence!"

In response to a request for collaboration between two individuals, a commentator expressed their interest by saying: "It would be great to witness your dynamic with Blake firsthand."

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