You won't have to wait until Sunday to catch Grupo Frontera's special appearance in Nissan's Super Bowl commercial featuring Saturday Night Live breakout star Marcello Hernandez.
Released on Monday (Feb. 5), the 60-second spot follows Hernandez as he embarks on an unexpected adventure while test-driving the latest Nissan Pathfinder. As he hits the road, Hernandez receives calls from his abuela (grandma), sister, and uncle, all requesting a ride. Along with the Nissan salesperson as his co-pilot, they embark on a journey to pick up each family member.
The ad takes viewers from the dealership to the mountains, desert, and beach, as Hernandez and the salesperson navigate various terrains in the Pathfinder. The epic adventure thrills everyone across all generations of the family.
As Hernandez recounts his gripping tale in a diner, Grupo Frontera makes a surprise appearance from a nearby booth, urging him to continue narrating his adventure. "Qué? No, sigue, sigue (What? No, keep going, keep going)," the group insists.
Scheduled to air on TelevisaUnivision on Sunday, Feb. 11, as part of the network's Super Bowl 2024 broadcast for Spanish-language viewers, the ad promises an exciting viewing experience for all.
Additionally, Univision will broadcast a pre-kickoff performance presented by Nissan, featuring a special performance by Puerto Rican star Myke Towers, airing on Univision at 4 p.m. ET Sunday from Caesars Palace in Las Vegas.
Marisstella Marinkovic, chief marketing officer of Nissan U.S., expressed the brand's commitment to deeply connecting with customers, especially bicultural Latinos, through this innovative campaign. She highlighted Nissan's partnership with TelevisaUnivision and its focus on Latino talent and culture to create an engaging experience.
John Kozack, executive vice president of multimedia sales at TelevisaUnivision, emphasized the significance of this moment for showcasing the value of in-language and in-culture advertising to the Latino consumer base.
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