Yeezy in Crisis? Kanye West Halts Site Orders as Prices Drop Sharply, Other Financial Issues Loom

Kanye West's Yeezy website has declared it will no longer process orders following a significant price reduction.

A notice posted on the website informed customers that they are "no longer accepting online purchases."

Visitors to yeezy.com are now greeted with a minimalistic homepage displaying only the current date and time. A recent statement from West is featured prominently, informing users that the once-thriving e-commerce platform is no longer in operation. However, the site stated, "ALL EXISTING ORDERS WILL BE FULFILLED."

The website reports that 7,371 orders are still pending, although it is uncertain if these orders will be fulfilled.

The "Donda" rapper has created a move to slash the prices of all merchandise to an enticing $20 per item.

In a February 2024 ad for the Super Bowl, the controversial rapper said, "Hey y'all, this is Ye, and this is my commercial."

"And since we spent all the money on the commercial spot, we actually-we didn't spend any money on the actual commercial. But the idea is I want you to go to yeezy.com."

Initially promoted at a high cost, the collection featured various items such as T-shirts, shoes, and posters. The pods, a unique pair of black knee-high sock-like shoes, were listed for $100, while the long-sleeved shirts adorned with a subtle logo were selling for over $200.

While prices have been reduced, customers voiced concerns about high shipping fees and slow delivery back in February, casting doubt on the effectiveness of this pricing strategy in terms of public relations.

Additionally, there has been news of West quietly shutting down his Yews News platform.

In December 2023, he introduced a news website named Yews News, which was initially exclusive to mobile devices. Before the launch, the "All of the Lights" rapper had secured several trademarks for "Yews," covering a wide range of ventures and products in fields such as education, advertising, banking services, music streaming, television, beauty care, food and drink, games, clothing, footwear, cookware, alcoholic beverages, and beyond.

The website contained drop-down menus labeled as 10 AM, 3 PM, and 8 PM, each containing articles spanning subjects such as fashion, politics, and updates on the rapper's resurgence in the industry.

A transformation has also swept through the site, leading to a significant shift in its content curation. Previously, the platform primarily featured content sourced from prominent news outlets scattered with erratic religious artwork.

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Kanye West