Jennifer Lopez's Career in Shambles? 'This Is Me...Now' Album Dropped to Just $7

Jennifer Lopez's comeback album, This Is Me...Now, is now being sold for $7.79 on Target after a third wave of clearance sales.

OK! Magazine reported that the album's initial price was $25, with a calculated markdown of 220 percent. Meanwhile, some fans attested on social media that the album had been on sale for $12.99 in June 2024.

However, on her website, Lopez's album is still sold for $16.98 for the standard CD, $27.98 for the two vinyl variants, and $4.98 for the digital album with commentary.

Lopez released her first album in 10 years, This Is Me...Now, on Feb. 16, 2024.

Despite numerous high-profile appearances, including a notable musical guesting stint on Saturday Night Live, it appeared that Lopez's efforts were not yielding the expected results. Despite her visibility and talent showcased on various platforms, the anticipated breakthrough or resurgence in her career seemed elusive.

The album ranked No. 39 on the Billboard 200 chart, making it her first album not to debut within the Top 20 genre-blending album chart. The album sold 14,000 copies, 11,000 of which were album sales, and 3,000 were digitally downloaded.

The album release was spearheaded by the release of her This Is Me...Now: A Love Story Amazon Original, a documentary entitled The Greatest Love Story Never Told, and her massive world tour. However, insiders alleged that Lopez canceled the tour because of poor ticket sales.

"If they're canceling tour dates with someone at her level, it's bad, very bad," a source told The New York Post. "There are only a few people who can still draw the crowds after decades, like Springsteen or Madonna."

Speaking to the outlet, Lopez's former publicist, Rob Shuter, believed that Lopez's first album in 10 years was a "flop."

"Jennifer's always been a marketing and PR genius but her biggest miscalculation here is that she thinks the world is still interested in Ben and Jennifer's love story," Shuter candidly said. "But no one cares about Bennifer anymore. The world has moved on."

Amid her dismal commercial performance, Lopez is at the center of a career and marriage breakdown. Rumors about her divorce and separation from husband Ben Affleck, one of the central themes of her recent album, have intensified in the past few months.

Tags

Jennifer Lopez