Kanye West's Yeezy brand has hit a roadblock.
Recent developments in 2022 have amplified concerns about the controversial rapper's uncertain future, causing unease among his inner circle after sharing anti-Semitic views on X the same year.
Since then, West's journey has been tumultuous.
Despite the success of his latest album, Vultures, the dad-of-four continues to face challenges in his career.
West's Yeezy brand is reportedly falling apart, with reports suggesting that orders are currently on hold despite significant price reductions. The rapper-turned-entrepreneur is entangled in lawsuits from several people, including past Yeezy and Donda Academy staff members and a former personal assistant, potentially resulting in substantial financial settlements.
According to a source who spoke to The Sun, "He may have made money in the past and from his recent album, but the way he's going he's going to have serious financial issues in the future if he keeps going the way he is."
"He'll likely never going to be broke, but he's going to be brought back down to Earth if he doesn't get his life together."
West's fortune took a hit when Adidas ended their Yeezy deal, causing his net worth to plummet from $2 billion to $400 million.
The "Donda" rapper, once hailed as a billionaire, has since lost several other lucrative contracts, further impacting his financial standing.
The source added, "West is in free fall right now and he doesn't seem to care that everything is falling apart."
West also recently dismissed lawyers, avoided addressing the mounting lawsuits, and cycled through several public relations professionals.
Yeezy's website is now offline as a growing number of individuals distance themselves from him.
Meanwhile, regarding his Yeezy headquarters in West Hollywood, the outlet reported that it is still a mess following a major renovation that involved removing the roof. Although production has come to a halt, the majority of the brand's clothing was produced at the Los Angeles Apparel factory in Los Angeles.
Public records indicate West is not the owner of another commercial building in Beverly Boulevard in West Hollywood after being spotted there recently.
However, insiders suggest the "All of the Lights" rapper is probably leasing the space and preparing for renovation, even though his nearby headquarters has been described as an eyesore.
Despite continuing his collaboration with Gosha Rubchinskiy, a Russian designer, West's Yeezy brand has yet to gain significant traction. Observers note that West's tendency to change his plans and struggle to complete projects frequently remains a persistent challenge in his work relationships.
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