Activists visited Pharrell Williams' screening for "Piece by Piece," which ignited reactions from netizens online.
Williams held the screening of his animated biopic "Piece by Piece" at the London Film Festival, NME reported on October 20.
Before the screening started, a group of animal rights protesters disrupted the event.
One clip on social media platform X (formerly Twitter) showed the protesters holding a banner captioning: "Pharrell: Stop Supporting Killing Animals For Fashion."
"Stop the torture, stop the pain. LVMH you are to blame," the protesters shouted. The protest referred to Williams' role as the new creative director for luxury brand Louis Vuitton.
Pharrell Williams reacts to protesters who interrupted the screening of his documentary at the BFI London Film Festival. pic.twitter.com/mDdwy2cevu
— Pop Crave (@PopCrave) October 20, 2024
The moment animal rights protesters disrupted Pharell William as he was about to talk about his animated biopic "Piece by Piece" before its UK premier at the @BFI #LFF closing gala at Festival Hall tonight
— Stefan Simanowitz (@StefSimanowitz) October 20, 2024
If you're a @Pharrell fan or even if you're not, the film is a must see https://t.co/8xpyZdE7wJ pic.twitter.com/RjNPcjRvxf
Another clip also showed an activist protesting in front of the audience, which sparked further attention from Williams and security.
While the activist in the video was shouting, Williams decided to acknowledge her sentiment and encouraged applause from the audience. "You know, Rome wasn't made in a day," Williams addressed the unexpected disruption.
The "Happy" singer continued to emphasize that in order to make a change or start progress, one must enter a position of "power and influence."
Pharrell remains calm as he confronts an animal rights protester after the premiere of his new film at TIFF.
— The Art Of Dialogue (@ArtOfDialogue_) September 11, 2024
The protester was holding a sign that read, "Pharrell: Stop Supporting Killing Animals for Fashion." pic.twitter.com/AxEBKvRP4W
"He handled that like a pro," one netizen commented on the platform.
See more of their reactions to the incident below:
That's the difference right there, Exactly why everybody isn't equal.
— @Notgleams on IG (@notgleams) September 11, 2024
His reaction broke her composure and made her think for a second...
But she soo programmed she couldn't just stop to have the conversation... It's almost all emotion no logic or meaning behind her.
lol, she turned into a tiny voice when he said “you’re right” 😭😭😭
— cryptobruhhh 🛞X1 (@moreworldpeace) September 11, 2024
He handled that the way I would because I find it so protesting so performative sometimes. A lot of them aren’t looking to have a conversation. They just want to yell
— badguy (@rosterguard_98) September 11, 2024
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