It's pretty surprising that pop diva and rising superstar Ariana Grande doesn't have a giant slew of endorsement deals, but it seems as though the "Break Free" singer was just waiting for a real product that she uses every day. Today (Oct. 1), it was announced that Grande has become the new spokesperson for Wat-AAH!
Grande has become the first celebrity spokesperson for the rising water brand, according to Billboard. She joins the company as a partner in part to inspire her fans to get healthier and, of course, drink more water.
"Living a healthy lifestyle is so important to me, and this is one of the reasons I chose to partner with Wat-AAH!," she said in a statement. "My fans are my everything, and because of this, I could only endorse something I believe in. Also, I love drinking water and I want to inspire my fans to do the same. Now as a partner in the company, I am excited to share Wat-AAH! with everyone!"
Since making the announcement this morning, Wat-AAH! has heavily been promoting Grande on its social brands, changing its Twitter and Facebook avatars to feature a new photoshoot with the pop star.
Grande is a key player in the expansion of the Wat-AAH! brand. As the company hopes to expand its market share, Grande's ever-dedicated Arianator fanbase will play heavily into the promotion of the drink to kids between the ages of 6 and 13.
According to the company's website, which now has an entire section dedicated to Grande, Wat-AAH!'s main aim is to get kids to drink more H2O through the use of colorful packaging and marketing.
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