Pharrell's New Collaboration Involves Cookies to Promote Paris Residency

Pharrell Williams is notorious for collaborating with today's best talent, and when it comes to baked goods, the singer/producer shows no exception to the rule. To promote his residency at the Zenith Arena in Paris, France, Williams partnered with French fashion brand Colette and candy shop Ladurée to create some specialty macarons, Spin noted. And if none of that makes sense, brace yourself, because they come in two flavors: peanut butter and cola.

"This week in Paris (only) we have a limited edition box — a collaboration of @Pharrell @colette et @maisonladuree: peanut butter and cola macarons. Available at @colette. It makes us HAPPY!" Ladurée wrote via Instagram today, Oct. 13.

When he is not making sweets to use as concert announcements, Williams continues to sit atop the pop world following the monster success of his most recent release, G I R L.

"The 10 songs on G I R L are steeped in sunshine, air and the most natural, universal strains of Seventies and Eighties R&B," Jon Dolan wrote in his four-star review of the album for Rolling Stone. "The thick, juicy beats are full of hand claps and falsetto sex; the overall vibe is less $300 champagne behind the velvet rope than Miller High Life on the stoop in summertime."

Over the summer, Williams spoke with The Telegraph about his love of collaborating, citing U2 and Oasis as possible targets.

"I love sharing the spotlight. That's what it's for. It's like sunlight, right? It's not just for you and me. It's for everyone. There's room under the sun for everyone. I get a joy out of sharing the light," he said.

Tags
Pharrell Williams
Join the Discussion
Real Time Analytics