Kendall Jenner Announces That She is the New Face of Estée Lauder

Kim Kardashian may have had the good fortune of landing on the cover of Vogue with Kanye West and their daughter North West earlier this year, but it seems like another of her family members may actually be more worthy of the honor. Kendall Jenner has spent the last 18 months steamrolling her way into the modeling world and has found herself landing one prized gig after another. Just today she announced via her Instagram that she has been officially named the new face of Estée Lauder.

Jenner's official announcement came within an article posted on Vogue's site, heavily praising the young stars' work ethic and poise.

"She has been chosen as the new global face of Estée Lauder, news that came by text backstage at the Sonia Rykiel show-and then had to be kept secret pending this month's announcement. Mikael Jansson will shoot her first campaign, alongside Carolyn Murphy and Joan Smalls. For Lauder — which for many years picked movie stars to represent the brand for the wider audience they could bring to the table — its new 360-degree star has the add-on of her built-in social media following. And just to underline the point, the company is having Jenner launch the news via Twitter and Instagram," says Vogue.

What are your thoughts on Jenner's already successful foray into the industry? She claims that being affiliated with her reality franchise family has meant that she has had to work even harder to prove herself. Jenner claims none of her modeling jobs have been handed to her because of who her family is, do you believe that's true? Tell us your thoughts in the comments below!

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Kendall Jenner, Kardashians, Reality television, Vogue, Kim Kardashian, Kanye West, North west