There are few tracks that have stood the test of time since the 1980s like Salt-N-Pepa's iconic "Push It." Even today, you will hear the instantly recognizable, spacey '80s synths carrying through the mix just about everywhere. Now insurance company GEICO has decided to call on the brilliance of the classic "Push It" for a new commercial.
To make things even better, GEICO managed to get Salt-N-Pepa to be in the commercial themselves and perform the songs to a variety of different situations that required people to push things, via CNBC.
The trio follows individuals onto an elevator, telling a woman to push a button; into a prenatal exercise class, imploring a woman to push it — though maybe not yet; and then onto a dummy sled, coaching football players to once again push it. The commercial could have at least plugged in the turntables or hooked them up in some way to seem less like a plastic prop, though that is getting picky with such a great commercial.
"Push It" was originally not a part of their album Hot, Cool & Vicious in 1986, but it was not until after the tune was remixed by San Francisco DJ/producer Cameron Paul that it became a platinum-selling record. It was released in 1987 and was then nominated for a Grammy and went platinum. The trio has not been active musically since the 1990s. They reunited in 2007 to start a TV show, did a formal reunion tour in 2011 and did some festivals this past summer, but have not released new music since their 1997 album Brand New.
It was a coup for GEICO to get these icons back together to do a commercial. This may not be a sign of any comeback, but it could spark some potential rumors.
Watch the full commercial below:
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