The simplistic video features Bono speaking straight-on to the camera, holding two imaginary pills in front of a red background, as he emphasized the importance of 40 cents a day for those riddled with AIDS in Africa.
"Two pills. Magical, astonishing, incredible pills. They cost 40 cents. Why are they magic?" he asks. "Because, they enable a mother with HIV/AIDS to stay alive and to stop the transmission of that virus to her baby."
Bono also mentions that the world is at a turning point on this World AIDS Day - the 26th annual event - the AIDS battle is at a turning point.
"After losing 39 million people to this deadly little virus, we are finally at a tipping point where we can see the end of this four-decade long pandemic, but only if we stay focused for the most important lap in this race - which is the next lap," he says before detailing the Bank of America/RED partnership.
Watch Bono's 2014 World AIDS Day message below, and share the video for maximum donations!
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