Kim Kardashian attempted to "break the internet" last month, and now her husband Kanye West wants a turn. The reality TV star and the Yeezus rapper teamed up for a campaign with haute couture brand Balmain for their spring/summer 2015 menswear collection. The fashion designer's creative director Oliver Rousteing announced the campaign by posting a few shots from their fashion shoot with Mario Sorrenti to his Instagram with the caption, "#itsallaboutlove." Pascal Dangin served as art director.
The ad's are meant to feature Balmain's menswear, so the focus on these images are West's plunging tuxedo jacket. His wife is just there as a visual accessory to showcase the theme of love.
As People Style Watch points out, Kimye are good friends with Rousteing. Kardashian even wore his minidress to her wedding reception.
The couple is obviously excited about the campaign. Earlier this morning, Kim tweeted a photo of the shoot with the caption "BALMAIN!!!!!! "
Rousteing explained why he chose the couple to model for the campaign.
"For this Menswear campaign, I wanted to capture a moment of love," he said (via Glamour). "Kim and Kanye are style icons and friends. It is an honour to have them in this Balmain campaign. Together, they represent love, beauty and diversity — they are the new modernity. This is more than a campaign, it expresses something beyond clothes — it is a celebration of love and friendship. This is a new statement for Balmain."
Check out the photos below, and let us know what you think in the comments section!
(Photo : Courtesy of Balmain)
(Photo : Courtesy of Balmain)
(Photo : Courtesy of Balmain)
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