O.T. Genasis burst onto the music fan's consciousness with his cocaine-inspired single "CoCo." It has caught on like wildfire, glorifying the "love for the coco." Now his single has gotten a new music video with all the hip-hop music video stereotypes of fancy cars, scantily clad and beautiful women, big boats and, of course, Genasis's beloved coco.
This new, higher-budget video comes as Genasis gets signed to Busta Rhymes's Conglomerate Records and thus more resources at his disposal. There was something raw about the original, but the new clip makes the track more accessible to mainstream viewers.
Filmed in some large waterfront Miami mansion, there are plenty of twerking women on Ferraris, large piles of baking soda and overly exaggerated hand gestures. He even gets his own coco cake at the end, presumably using all of that baking soda or flour in the video.
As one might expect, Busta and O.T Genasis get a few celebrity cameos from DJ Khaled, surprisingly without his headphones, and Ice Cube, who just sits off to the side in a room of his own with some random woman.
Now the challenge rises that Genasis must find a way to record a follow-up to his breakout-hit record. He has been signed to a record label that will provide him with resources and connections to link up with other rappers and a high-profile producer. They can provide him with features and quality beats for his upcoming work, but the next hurdle will be to prove he is not a one-hit wonder and he can replicate this level of success through not only a single, but also a longer format release such as a mixtape or album.
The entirety of 2015 is his platform. Fans await what is next.
Watch the video below via Pigeons and Planes by way of World Star.
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