Arcade Fire releases new video for "Afterlife"

Arcade Fire has received quite a bit of attention lately, not only for buzz on the album Reflektor, but the news about the formal wardrobe requirements at their shows (which is apparently no longer mandatory). But there's more. The Montreal band just released a new video for the song "Afterlife."

The eight-minute-long production is more like a short film rather than your classic music video. It was directed by Emily Kai Bock, who also did the videos for Grimes' "Oblivion" and Grizzly Bear's "Yet Again," and it was produced by the Intel and Vice collaboration called The Creators Project.

On The Creators Project website, Kai Bock was interviewed about the complex and beautiful new video:

"I knew the video had to be very epic to match the song's epicness," she said. "I knew it would have to be visually stunning, and slow, but still big. I had ideas about a relationship and crossing from life to the otherside."

"Dreams do look like real life," she continued. "They aren't the cheesy, blown-out, digitally rendered thing we've seen in pop culture a million times. I didn't want to have to show the audience that the film's characters were dreaming. I wanted the dream to look as real as it feel to me. Plus, I wanted black and white as a divide between generations--the father dreams in black and white while his sons dream in vivid color. I like to think about how kids dream as compared to how their parents dream."

Watch the video for "Afterlife" below.

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Arcade Fire