If you, at some point in the future, will need to direct someone toward a specific "sick beat," you had better ask Taylor Swift first. On the back of the success of her massive album 1989 and its lead single "Shake It Off," the pop megastar has trademarked the phrase "This sick beat."
Swift filed for trademarks for various phrases from her latest album, according to Vox. In addition to the titular "Shake It Off" phrase, Swift is also looking to capitalize on the phrases "Party like it's 1989," "Cause we never go out of style," "Could show you incredible things" and "Nice to meet you. Where you been?"
Swift is looking to protect those five phrases from a wide variety of bootleg products, including but not limited to: bags, home décor, glassware, lanyards, potholders, hair accessories, ornaments, toys, toiletries, keychains and public appearances.
Though trademarking "Party like it's 1989" for something as specific as bed linens may seem like a bit of an excessive move for Swift, from a trademark and financial point it makes a good deal of sense, as Vox points out. Trademarking these phrases, even something as specific as "Nice to meet you," will help to give Swift exclusive rights (and money) for her own lyrics.
With Swift set to embark on her massive international 1989 Tour beginning May 20, that trademarking will come into major play for merchandising.
So, even though this trademark claim may seem excessive, Swifties better get excited. You could own a T-Shirt with "This sick beat" on it come summertime.
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