Fool's Gold Records Co-Founder Dust La Rock, real name Joshua Prince, has died. He was just 38 years old. Prince co-founded the influential hip-hop and electronic music label Fool's Gold Records with A-Trak and Nick Catchdubs and worked as the art director and designer for the label, A-Trak and Duck Sauce. He was responsible for building the image that Fools Gold developed and its album release and physical designs. He also did work for major brands like Nike and Scion.
A-Trak broke the news on Twitter and Instagram Monday evening (Feb. 2).
RIP Dust La Rock. My ace. Lost a brother today.
— RIP Duster (@atrak) February 3, 2015
Lost one of my dearest friends today. RIP Joshua Prince aka Dust La Rock, original Fool's Gold co-founder... Art director for myself, Fool's Gold and Duck Sauce. You helped define so much of what I stand for. Love you man. Still can't believe this. A photo posted by A-Trak (@atrak) on Feb 2, 2015 at 4:45pm PST
No cause of death has been released at this time.
Tributes have already started to pour in from those who worked with him in the music community including Action Bronson, Congorock, AC Slater, Nadastrom and others.
I'm absolutely crushed Dust La Rock passed. Such an amazing person and great friend. You're gonna be missed.
— AC Slater (@djacslater) February 3, 2015
RIP @DustLaRock. Awesome artist, visionary, and all around great human being. — Just Blaze (@JustBlaze) February 3, 2015
I'm shocked to hear about Dust La Rock...He designed my very first releases and it was an honour working with such a talented artist
— nok nok (@congorock) February 3, 2015
RIP Dust La Rock. Great Guy, Great Artist. Smh. — #BRON2ON (@ActionBronson) February 3, 2015
RIP DUST LA ROCK. You were a gem! I'll never forget the time we convinced people that we were on cash cab w/ some others!
— Gina Turner (@DJGINATURNER) February 3, 2015
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