Spotify: previously announced partnership
"Music has always been a big part of gaming," says Gustav Söderström, chief product officer at Spotify. "I remember playing computer games like Quake and Counter-Strike with my favourite tunes on in the background -- taking the experience to a whole new level. With today's launch, we're bringing back that magic of gaming with music -- all in a beautifully designed and smooth experience that looks great on the big screen."
The launch shuts down Sony's Music Unlimited service, which had been live in 19 countries.
"We are incredibly honored to partner with Sony and PlayStation to give gamers around the world an amazing experience wherever they listen to music," said Daniel Ek, founder and CEO of Spotify at the time, in a statement via Billboard. "As a gamer and PlayStation 4 user myself, I'm super excited to be able to soundtrack my FIFA 15 Arsenal matches later this spring."
The timing could not be any better for Spotify, who nets another 30 million potential users from this deal. Streaming has been one of the main trending topics over the past 24 hours, but surprisingly, Spotify has been usurped as the most talked about service on the market. Jay Z's new HI-FI TIDAL captured the minds of many with its star-studded announcement yesterday that included Kanye West, Beyoncé, Rihanna, Calvin Harris, Daft Punk, Jason Aldean, Jack White and others. It appears that the competition is heating up and this will force all parties to create a better product to entice consumers to pay out a monthly fee.
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