Snapchat is the hot new social media platform for artists to stay in touch with their fans. While it can provide a disturbingly unfiltered view into the minds of your fans, it is also a good outlet to show off where you are in the world or tease some new music with short clips that will eventually go away (or so you hope). One issue plaguing many artists is that they may not be the first adopters of the new platform and their preferred name is taken by a super-fan looking to hold onto the name of their idol. Most of the time this resolved through back channels, but it appears as though Skrillex is having a difficult time getting a hold of the "Skrillex" name on snapchat. Someone else took it before he did and the "Recess" DJ is offering the owner backstage passes in return for the handle.
Skrillex put the offer out on Twitter (via EDM Tunes), hoping his Snapchat counterpart would see it.
Right now, Skrillex owns the name "Skrilloo," which isn't easy to find if you don't know what to look for. As one might expect, there were plenty of people who claimed to be the owners of the handle as soon as he sent out the message, but it isn't clear if any of them actually owned the right to such valuable internet property.
This might become a negotiation where the owner of "Skrillex" could get a little more out of the DJ because he does use it quite often.
If you owned the "Skrillex" Snapchat, how would you play this?
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