Rudimental 'Never Let You Go' Music Video: Band Blur Colors in Conflicted World

The London born, bred and based band Rudimental has released the music video for their album single, "Never Let You Go." Taken from their upcoming sophomore full-length, We The Generation, Rudimental share another video that goes beyond the music and delves into greater themes of society and the human spirit. The new video colors a world filled with violence, unrest and inequality as the band looks to move beyond traditional visual boundaries like race and ethnicity and blend them together. This lesson becomes especially apparent as protestors clash with policemen and each force's colors slowly become the same.

The colorful theme matches the album art for We The Generation, which shows each member of the band -- Piers Agget, Amir Amore, Kesi Dryden and DJ Locksmith -- waving a colored flare in the air.

Rudimental is gearing up for a big summer working out the kinks on their tracks at festivals all over the world as they prepare for the release of We The Generation on Sept. 18. The album features individuals like Bobby Womack, Foy Vance, MNEK, Will Heard and more. Watch the video below and pre-order the album on iTunes.

We The Generation Tracklist:

1 I Will For Love (feat. Will Heard)
2 Never Let You Go (feat. Foy Vance)
3 We The Generation (feat. Mahalia)
4 Love Ain't Just A Word
5 Rumour Mill (feat. Anne-Marie & Will Heard)
6 Common Emotion (feat. MNEK)
7 Go Far (feat. Will Heard)
8 Foreign World (feat. Anne-Marie)
9 Too Cool (feat. Ella Eyre)
10 Bloodstream
11 All That Love
12 Needn't Speak (feat. Lianne La Havas)
13 Lay It All On Me
14 New Day (feat. Bobby Womack)

DELUXE

15 Treading On Water (feat. Sinead Harnett & Will Heard)
16 Run (feat. Will Heard)
17 Breath (feat. Lianne La Havas)
18 System (feat. Max Romeo, Earl 16 & Spee)

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Rudimental