Florence + The Machine's new album How Big How Blue How Beautiful is filled with longing, intense ballads, so it's only fitting that the visuals are fittingly dramatic. Today (July 27), Florence Welch and co. released a short film for the HBHBHB tracks "Queen of Peace" and "Long and Lost."
The almost 10-minute video for "Queen of Peace/Long and Lost" continues the storyline that Welch has established in the clips for "What Kind of Man," "St. Jude" and "Ship to Wreck." The beautiful Scottish seaside is just as big of a character as Welsh in the music video, which features the 28-year-old crooner establishing a life on the cliffs.
The life that Welch leads in the "Queen of Peace" portion of the music video is beautiful on the outside, with the crashing waves hitting up the shore, but in reality, it's violent. Her love does nothing but fight all day - fight other men, fight poverty and the elements. While this action happens, Welch can do nothing but sing with unbridled passion and drama, hugging those who battle around her.
In "Long and Lost," Welch sails away from the Scottish seaside on a boat, continuing to seek the peace and innocence that escaped her before. The music video is everything we could have expected from Florence + The Machine - it's tragic, passtionate and unendingly beautiful.
Watch the new music video for "Queen of Peace/Long and Lost" below, via NPR Music and beware of some light nudity:
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